Mike True is the co-founder and CEO of Prescient AI, a company focused on transforming how advertising impact is measured using artificial intelligence. Before starting Prescient in 2019, Mike gained extensive experience at major companies like Oracle, IBM, and App Annie, where he helped clients generate significant revenue through AI and analytics solutions. His background in marketing and data analytics, combined with a B.S. from Salve Regina University, laid the foundation for his work in redefining AdTech.

In this episode, Mike shares how his company’s roots trace back to a surprising pivot during the pandemic, shifting from a music touring app to a platform measuring advertising effectiveness for record labels. He explains how using machine learning allows them to uncover hidden patterns in marketing data across multiple channels—like Amazon, TikTok, and retail—that traditional models miss. Mike also highlights the importance of keeping humans involved in the loop to ensure AI reflects real behaviors and ethics. Looking ahead, he envisions a future where autonomous agents handle most advertising tasks, changing how brands connect with customers. Throughout the conversation, he offers practical insights on building startups, staying customer-focused, and balancing data-driven decisions with authenticity.